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Local marketing
Case study · Website development
From a slow, outdated site to a lead-generating machine
How we rebuilt a company website that now loads in 1.9 seconds and brings in 242% more enquiries.
- Client
- A professional services firm (name withheld)
- Services
- UX/UI design, custom development, speed and SEO setup
- Timeline
- 8 weeks to launch, 3 months of results
- Built with
- WordPress, responsive and mobile-first
The challenge
The firm's website was years old. It took too long to load, looked broken on phones, and gave visitors no clear next step. Good traffic was arriving and leaving without getting in touch.
What was holding them back
- A load time of 6.8 seconds and a poor mobile experience
- A bounce rate of 68% on key landing pages
- Confusing navigation and a buried contact form
- A site structure that search engines struggled to read
The results
Measured over the first 3 months after launch, against the old site.
Enquiries per month
- Before
- 12
- After
- 41
Page load time (lower is better)
- Before
- 6.8s
- After
- 1.9s
Google PageSpeed score (mobile)
- Before
- 38
- After
- 94
Bounce rate (lower is better)
- Before
- 68%
- After
- 41%
- +242%monthly enquiries
- 2.4%mobile conversion rate, from 0.8%
- 94PageSpeed score, from 38
- 1.9sload time, from 6.8s
Core Web Vitals (mobile)
- 1.8slargest contentful paint, from 5.9s
- 0.04layout shift, from 0.31
- Passall three vitals, from fail
Source: Google PageSpeed Insights, Google Analytics and the site's enquiry form, 3-month comparison against the old site.
Our approach
Discovery and audit
We reviewed the old site's analytics, speed, content and goals, and agreed what a visitor should do on every key page.
Structure and wireframes
We simplified the navigation, mapped each service to its own page, and wireframed clear paths to the contact form.
UI design
We designed a clean, modern look that matched the firm's brand, built for phones first and scaled up to desktop.
Development
We built the site on WordPress with lightweight code, a reusable block system, and a simple editor so the team can update content themselves.
Speed and SEO setup
We compressed images, cut unused code, set up caching, added clean URLs and metadata, and redirected every old page so no search traffic was lost.
Testing and launch
We tested on real devices and browsers, checked every form and link, and launched with analytics and conversion tracking live from day one.
Track and refine
After launch we watched real user behavior and made small improvements to layouts and calls to action each month.
“Our new website feels completely different. It's fast, it looks professional on every device, and the enquiries started coming in within weeks.”
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