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Local marketing
Case study · SEO
From hard to find to the top of Google search
How we helped a B2B IT services company reach an average Google position of 2.4, with 615 organic clicks and a 19.2% click-through rate in 3 months.
- Client
- A B2B IT services company (name withheld)
- Services
- On-page SEO, technical SEO, content optimization
- Timeline
- 3 months
- Location
- United States
The challenge
The client had a solid product and a decent website, but search engines weren't rewarding it. Customers searching for exactly what they sold were finding competitors first.
What was holding them back
- Low rankings for the keywords customers actually search
- Titles, meta descriptions and headings that didn't match search intent
- Slow, inconsistent organic traffic with few qualified leads
- No clear view of which pages helped and which hurt
The results
Organic search performance over the last 3 months, from Google Search Console.
- 615organic clicks from Google
- 3.21Kimpressions in Google search
- 19.2%average click-through rate
- 2.4average position in Google
Source: Google Search Console, last 3 months.
Proof from Google Search Console
Our approach
Audit and baseline
We reviewed technical health, page structure and content gaps, and recorded starting numbers for traffic, rankings and leads.
Keyword research
We found high-intent keywords with realistic ranking potential and mapped each one to the right page.
On-page optimization
We rewrote titles, meta descriptions and H1s, improved internal links, and tightened content to match what searchers wanted.
Technical fixes
We resolved the speed, duplicate-tag, broken-link and mobile layout issues that were holding the site back.
Track and refine
We monitored rankings monthly and adjusted the plan based on what the data showed.
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