2.4
Case study · Local marketing
From hard to find online to a restaurant locals find, call and visit
How we turned a family-owned restaurant's Google profile into 2,366 customer interactions, and ran Google Ads that converted 6.23% of 4.86K clicks.
- Client
- A family-owned restaurant (name withheld)
- Services
- Google Business Profile, social media, platform listings, paid ads
- Google Ads period
- 1 Aug – 23 Oct 2026
- Location
- United States
The challenge
The food was great and regulars loved it, but new customers couldn't find the restaurant online. People searching "restaurants near me" saw competitors first, and online orders were a small part of sales.
What was holding them back
- An incomplete Google Business Profile with few photos and outdated hours
- Inconsistent details across listing sites and no presence on delivery platforms
- Irregular social media posting and no paid advertising
The results
Totals from the restaurant's Google Business Profile and Google Ads accounts.
- 2,366Business Profile interactions
- 923menu views
- 792direction requests
- 54calls from the profile
Paid ads (Google Ads, 1 Aug – 23 Oct 2026)
- 4.86Kclicks
- 5.72%click-through rate
- 6.23%conversion rate
- ~303conversions (4.86K × 6.23%)
- $8.94Ktotal ad spend
- ~$30cost per conversion
Source: Google Business Profile Insights and Google Ads.
Proof from Google Business Profile and Google Ads
Our approach
Audit and baseline
We reviewed the restaurant's Google profile, listings, social accounts and ordering channels, and recorded starting numbers for views, calls and orders.
Google Business Profile
We completed every field, added the menu and fresh photos, fixed categories and hours, started weekly posts, and set up a simple process to ask happy diners for reviews and reply to every one.
Platform listings
We made the name, address and phone number consistent across Yelp, TripAdvisor, Apple Maps and Bing, and listed the restaurant on the major delivery platforms with an optimized menu and photos.
Social media
We built a content calendar of dish close-ups, short videos, specials and behind-the-kitchen moments on Instagram and Facebook, with location tags and a direct ordering link.
Paid ads
We ran Google local ads and Meta ads close to the restaurant, promoting lunch deals and weekend specials. From 1 August to 23 October 2026 we invested $8.94K in Google Ads and tracked every click and conversion.
Track and refine
We reviewed results every month and moved budget to the dishes, offers and platforms that produced the most orders.
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