Job Description: Digital Marketing Executive - Organic Marketing
Company: Shiv Software Experts (SSE)
Location: Hyderabad (Work From Office)
Experience: 2 - 4 Years
Openings: 1
About the Role
SSE is growing its digital marketing function to build organic visibility and reputation across our client accounts and our own products. You will own SEO, Google Business Profile, reviews, social, and email — making sure our brands get found and build trust organically.
Key Responsibilities
- Set up and manage Google My Business (GMB) / Google Business Profile (GBP) listings
- Execute On Page SEO and Off Page SEO, including citations, link building, and keyword optimization
- Manage directory listings and ensure NAP (Name, Address, Phone) consistency across platforms
- Track competitor rankings and identify visibility gaps
- Run review generation campaigns to actively boost review volume and ratings (ORM - Online Reputation Management)
- Manage organic Social Media Marketing (SMM) and Social Media Optimization (SMO) — content calendars, posting, engagement
- Plan and execute Email Marketing campaigns — nurture sequences, promotions, and follow-ups
- Write and edit Content Writing / Content Marketing assets — landing page copy, GBP posts, email content, social captions, and ad copy support
- Conduct keyword research to support SEO and content strategy
- Report on rankings, review growth, and organic engagement across multiple accounts
Required Skills
- SEO (Search Engine Optimization)
- On Page SEO
- Off Page SEO
- Local SEO
- Google My Business (GMB) / Google Business Profile (GBP)
- ORM (Online Reputation Management)
- Social Media Marketing (SMM)
- Social Media Optimization (SMO)
- Email Marketing
- Content Writing
- Content Marketing
- Keyword Research
- Link Building
- Digital Marketing
Good to Have
- Experience with local/service-based business SEO
- Familiarity with review platforms (Google, Yelp, and other relevant directories)
- Basic understanding of paid campaigns to coordinate with the Performance hire
- Working knowledge of PPC / Google Ads
- Familiarity with Meta Ads / Facebook Ads
- Basic understanding of Conversion Tracking
- Exposure to Campaign Management or Lead Generation
Other Requirements
- 2-4 years of relevant digital marketing experience
- Comfortable managing multiple accounts/campaigns simultaneously
- Strong reporting and communication skills
- Based in or willing to relocate to Hyderabad; Work From Office
What We Offer
- Opportunity to work across client accounts as well as SSE's own products
- Direct ownership of organic growth outcomes, not just execution tasks
- Growth path as the team and product portfolio scale