01
Content Strategy
Map the questions customers ask at each stage, and decide which topics are worth writing about first.
Content Marketing
Content that answers questions and brings in customers
We write blogs, guides and website pages around the questions your customers are already asking, so they find you on Google, trust what you say and choose you when they're ready.
What's Included
Everything that makes content earn its place
Every piece we write has a job: to be found, to answer a real question, or to move a reader closer to getting in touch.
02
Topic & Keyword Research
Find the searches your customers use and the gaps your competitors haven't covered well.
03
Blog Posts & Guides
Clear, well-researched articles written for your customers, edited for accuracy and your tone of voice.
04
Service & Landing Pages
Website copy that explains what you do, who it's for and why people should choose you.
05
Content Refresh
Update and improve existing pages that have slipped in search or no longer reflect your business.
06
Distribution & Reporting
Repurpose content for email and social, and track traffic, rankings and enquiries it brings.
Problems We Solve
Why your content isn't bringing in leads
Publishing more isn't always the answer. A free content plan shows what to write, what to fix and what to leave alone.
Problem 01
Your blog gets no traffic
HOW WE SPOT IT
We check which of your articles appear in search and what people were searching to find them.
HOW WE FIX IT
We focus new content on topics with real search demand, and improve the posts that are close to ranking.
Problem 02
You don't know what to write about
HOW WE SPOT IT
We gather the questions customers ask your team, in reviews and on Google's 'People also ask'.
HOW WE FIX IT
We turn them into a prioritized content calendar so every piece has a clear purpose.
Problem 03
Readers leave without getting in touch
HOW WE SPOT IT
We look at how your articles link to your services and whether there's a clear next step.
HOW WE FIX IT
We add relevant calls to action and link each piece to the service it supports.
Problem 04
Your website copy feels vague
HOW WE SPOT IT
We review your key pages for clarity: what you do, who it's for and why you're the right choice.
HOW WE FIX IT
We rewrite them in plain language that answers the questions customers have before they call.
How We Work
How we approach content
Good content takes your expertise and our writing. We keep the process light so it never becomes a burden on your team.
- 01
Research
Know what customers ask.
Review your audience, competitors, existing content and search demand.
- 02
Plan
Pick the right topics.
Build a content calendar ranked by value to your business.
- 03
Write
Make it genuinely useful.
Draft, edit and send each piece to you for review.
- 04
Publish & share
Get it in front of people.
Publish with SEO best practices and repurpose for email and social.
- 05
Measure
Double down on what works.
Track traffic, rankings and enquiries, and refresh pieces over time.
What To Expect
What to expect from content marketing
Content keeps working long after it's published. Here's how we keep it honest.
- 01A long-term investment
- Articles usually take a few months to build search traffic, then keep bringing visitors for a long time.
- 02Written by people
- Every piece is researched, written and edited by our team, and reviewed by you for accuracy.
- 03You own the content
- Everything we write for you is yours to keep, publish and reuse however you like.
- 04Clear reporting
- A monthly summary of what was published, how it's performing and what's planned next.
Related Services
Works even better together
SEO, ads, content and your website are strongest when they support each other.
SEO (Search Engine Optimization)
Be found on Google Search and Maps by people looking for your services.
PPC (Pay Per Click)
Targeted Google and Meta ads that bring calls and enquiries.
Social Media Management (SMM)
Stay active and memorable with useful, relevant content.
Graphic Design & Branding
A clear visual identity across every channel.
Website Development
A clear, modern website that turns visits into enquiries.
faq
Common questions about working with us.
Straight answers before you reach out.
Quality matters more than frequency. For most businesses, two to four well-researched pieces a month is a strong pace. We'll recommend a schedule based on your goals and budget.
Ready for content that brings in customers?
Get in Touch
Get your free content plan
Tell us about your business and we'll suggest the first topics worth writing about, based on what your customers are searching for.